Project · Beauty concept
Self-initiated concept by MARSE. Not commissioned by or affiliated with L'Occitane.
Golden liquid, soft foam and a mirrored surface frame an Amande Sublime bottle. The composition keeps the product central, using light and reflection to give the image a warm, tactile feel.
The direction builds outward from the bottle: amber tones set the palette, pale surroundings keep the composition quiet, and foam introduces a softer texture. The reflection repeats the product shape without adding a second subject. Together, those choices give a familiar bathroom product the focus of a campaign hero image.
The gallery brings the product images together so you can move between individual frames and see the visual direction across the work.











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Every project starts with a DM. Your brand, your product, where the content needs to live. We come back with ideas.